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Within the Sales teams, the employees of the Communications department are responsible for the external communication with the market. The target group and the message are determined together with the Sales teams. Furthermore, the employees advise the teams concerning the correct communications resources to get the message across. These communications resources may also be developed by the department. They also give advice concerning which communications channels to use, such as the website, Internet portals, newsletters and editorials in magazines, to send the different messages to the various target groups.

Furthermore, the Communications department also plays a role in the internal communication process. For a company that is experiencing strong growth, it is important that all the employees remain informed of all the developments. The employees are informed of the latest developments by means of, for example, the intranet and lunch presentations.